Gemma Murphy
Graphic Design Portfolio

DAME.

CRM DESIGN
SOCIAL CAMPAIGN Development
Iconography
BRAND DEvelopment

Developing a new visual direction for DAME. I created mini ‘DAME. Worlds’. The aim was to convey information about the brand in an easy, quick and succinct fashion. Alongside this I developed a range of icons for DAME, these have been incorporated into the ‘worlds’ in a hand-drawn style, bringing warmth and a human touch the brand.

DAME_WELCOME_WORLD_0921_02.jpg
DAME_WORLD_03.jpg

Elephant Academy

Concept Development
Graphic design

Elephant Magazine launched their online Art Academy during Covid lockdown, I was approached by them to produce strong, punchy graphics that incorporate and twist traditional painting techniques.

With a nod to the 00’s I used an ‘acid’ style paint, sharp colours mixing harsh and soft lines. I worked with ELEPHANT to apply the graphics across their social assets and website for the launch of the academy. These graphics were created in three colour-ways and with Instagram in mind to show visual variety on the Elephant Academy feed.

040ad0b9-e4e8-4432-8069-7efd6935e7e1-2.jpg
EA_C_03.jpg

Boden

Digital Design
Social Media Design
Motion design

Working at Boden to develop new layouts and styles for new season landing pages and social assets.

I took lead on social campaigns for a new season launch at Boden.
By working closely with marketing we developed a strategy based
off of previous high performing ads. Taking animation ideas and combining with scroll-stopping copy lines, imagery and graphics we designed new templates.

Studi-o Edwards

Logo Design
Website Design
Website build (Squarespace)
Website - studi-oedwards.co.uk

Studi-O Edwards ia an interior design studio based in London. Focussing in the area of hospitality, projects from Studi-o Edwards include Sushisamba in Covent Garden and Karma Kitchen.

I was approached by Studi-o Edwards to develop a simple, effective and structured logo for the studio. I started by developing a logo which makes use of a few typefaces edited and tweaked to become something new, this idea was based off of the multi-faceted areas of Studi-o Edwards. I have since worked on a website for the brand, showcasing recent projects and giving the striking imagery room to breathe.

GREENHOUSE

Brand Development
Typography Development
logo design
Motion design for social media

A self-lead project undertaken to expand my experience in branding design. I developed a concept and branding for sustainable and ethical night club, community space and venue. ‘GREENHOUSE’ was born, developing a look and feel off the back of raw, ramshackle raves, the initial ideas being a space which represented ‘FREEDOM’ and ‘SPACE’.

GH_logo-02.jpg

The typography compromises of three different fonts, some letters have interchangeable glyphs. The design is based on the DIY nature of the build of a rave, a mishmash of colour and fonts. Piecing these elements together I created manifesto style guidelines, these detail a fully sustainable club space. The main theme being a community driven space open to all.

GH_guidelines.png

Gemma Murphy
Graphic Design Portfolio