Gemma Murphy
Design & Direction

A highly creative, driven, and organised art director and designer with a broad skill set and particular expertise in the fashion and beauty industries.

I’ve had the pleasure of developing campaign concepts and leading the rollout of marketing assets for brands including John Lewis, Boden, and Lyle & Scott.

Between commercial contracts, I dedicate time to self-initiated work and branding projects for smaller businesses,
an approach that keeps my creative thinking sharp,
my aesthetic evolving, and my concepts both current
and impactful.


I stay engaged with design and photography trends
to deepen my understanding of what makes visuals
truly resonate. In a previous role as Creative Lead
at DAME, I strengthened the brand’s visual identity whilst overseeing campaign shoots and packaging design.
I also led collaborations with photographers, influencers, and developers to produce thoughtful, engaging content that aligned with the brand’s values.

gemmamurphy.creative@gmail.com
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